400
AVERAGE ORDERS
PER CAMPAIGN
400
AVERAGE ORDERS
PER CAMPAIGN
14X ROI
14X ROI
AVG
1 MILLION
IMPRESSIONS
AVG
1 MILLION
IMPRESSIONS
DASHBOARD
DASHBOARD
Introduction
In the competitive world of marketing, brands are constantly seeking innovative ways to reach and engage their target audience. Influencer marketing has emerged as a powerful tool, but relying solely on high-profile influencers can be expensive and less effective than leveraging existing customer loyalty. InfluencerBit, a tool I helped design, bridges this gap by empowering brands to convert their customers into brand advocates, harnessing the power of word-of-mouth marketing. This case study delves into the design thinking and impact of InfluencerBit, showcasing its success in driving organic reach, sales, and ROI.
Duration
August 2021 - March 2022
Team
Me - Founding Designer and Design Lead
Tanushree Nath - Junior Design
Abhinav Rai - CEO, Co-Founder
Aman Kumar - CTO, Co-Founder
Dheeraj S - Product Engineering Intern
Kabir Rai - Marketing Lead
Main Responsibilities
UI / UX / Brand / Graphics
Conceptualization and Market Analysis
Recognizing the potential of customer advocacy, we conducted thorough market research. This included:
Direct competitor analysis:
We compared InfluencerBit to competitors like Gatsby identifying market gaps and opportunities.
User interviews:
We gathered insights from founders and business owners of target markets like Tiggle Hot Chocolate and Plum Cosmetics, understanding their needs and pain points.
Development and Design Strategy:
InfluencerBit's design prioritized user-centricity and data-driven optimization. Key iterations included:
Streamlining the influencer approval process:
Optimized the layout for speed and efficiency, improving user experience.
Testing our work:
We utilized Figma prototypes and conducted beta tests with brands to refine the design before major campaigns.
Design Rationale:
Every design decision was driven by clear goals:
Easy-to-understand analytics:
The home screen offered clear metrics for marketing managers, facilitating quick checks and updates.
Customizable branding:
We enabled brands to personalize the ambassador pages with colors, images, and live feeds, fostering brand identity.
Technical and Design Challenges:
One major challenge was ensuring malleability for diverse clients. We addressed this by:
Implementing color theming options:
This allowed brands to match their unique brand identities.
Custom images and live feeds:
This further strengthened brand association and engagement.
Impact and Performance:
The results speak for themselves:
EarthRhythm:
10X ROI, 960 mentions, 1M+ impressions, 401 orders from tracked sales.
MyFitness:
10X+ ROI, 900k+ impressions, 410+ orders from tracked sales, 70% new customers.
Auric:
22X+ ROI, 1.4M+ impressions, 200+ orders from tracked sales, 55% new customers.
Graphics and Brand Design:
I took charge of creating and implementing the visual identity for InfluencerBit. This involved designing key graphic elements that upheld and communicated the brand's essence consistently across various mediums. My work ranged from selecting suitable color schemes and fonts to creating imagery that aligned with our branding goals. I ensured that every design element contributed to a unified brand experience, reinforcing InfluencerBit's identity in the digital landscape. This part of my role was pivotal in showcasing my design capabilities and maintaining brand coherence throughout our project’s materials.
Communication and Collaboration:
Utilizing an array of tools, I played a key role in ensuring smooth and effective collaboration among team members. Jira allowed us to manage our tasks efficiently, keeping track of deadlines and project milestones. Slack was our primary communication tool, facilitating instant discussions and sharing of resources. For more direct communication and decision-making processes, Google Meet provided a reliable platform for virtual meetings, while FigJam supported our collaborative design efforts, enabling us to brainstorm and refine ideas in a shared space. My active engagement with these tools was crucial in fostering a productive team environment, driving forward our project’s progress with clear communication and teamwork.
Conclusion
InfluencerBit stands as a testament to the power of user-centered design, strategic market analysis, and data-driven optimization. Its success in transforming customer advocacy demonstrates the potential to revolutionize influencer marketing. As a passionate designer, I am eager to leverage my skills and experiences to create even more impactful solutions in the future.
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© Darin Menezes, 2024
400
AVERAGE ORDERS
PER CAMPAIGN
14X ROI
AVG
1 MILLION
IMPRESSIONS
DASHBOARD
Introduction
In the competitive world of marketing, brands are constantly seeking innovative ways to reach and engage their target audience. Influencer marketing has emerged as a powerful tool, but relying solely on high-profile influencers can be expensive and less effective than leveraging existing customer loyalty. InfluencerBit, a tool I helped design, bridges this gap by empowering brands to convert their customers into brand advocates, harnessing the power of word-of-mouth marketing. This case study delves into the design thinking and impact of InfluencerBit, showcasing its success in driving organic reach, sales, and ROI.
Duration
August 2021 - March 2022
Team
Me - Founding Designer and Design Lead
Tanushree Nath - Junior Design
Abhinav Rai - CEO, Co-Founder
Aman Kumar - CTO, Co-Founder
Dheeraj S - Product Engineering Intern
Kabir Rai - Marketing Lead
Main Responsibilities
UI / UX / Brand / Graphics
Conceptualization and Market Analysis
Recognizing the potential of customer advocacy, we conducted thorough market research. This included:
Direct competitor analysis:
We compared InfluencerBit to competitors like Gatsby identifying market gaps and opportunities.
User interviews:
We gathered insights from founders and business owners of target markets like Tiggle Hot Chocolate and Plum Cosmetics, understanding their needs and pain points.
Development and Design Strategy:
InfluencerBit's design prioritized user-centricity and data-driven optimization. Key iterations included:
Streamlining the influencer approval process:
Optimized the layout for speed and efficiency, improving user experience.
Testing our work:
We utilized Figma prototypes and conducted beta tests with brands to refine the design before major campaigns.
Design Rationale:
Every design decision was driven by clear goals:
Easy-to-understand analytics:
The home screen offered clear metrics for marketing managers, facilitating quick checks and updates.
Customizable branding:
We enabled brands to personalize the ambassador pages with colors, images, and live feeds, fostering brand identity.
Technical and Design Challenges:
One major challenge was ensuring malleability for diverse clients. We addressed this by:
Implementing color theming options:
This allowed brands to match their unique brand identities.
Custom images and live feeds:
This further strengthened brand association and engagement.
Impact and Performance:
The results speak for themselves:
EarthRhythm:
10X ROI, 960 mentions, 1M+ impressions, 401 orders from tracked sales.
MyFitness:
10X+ ROI, 900k+ impressions, 410+ orders from tracked sales, 70% new customers.
Auric:
22X+ ROI, 1.4M+ impressions, 200+ orders from tracked sales, 55% new customers.
Graphics and Brand Design:
I took charge of creating and implementing the visual identity for InfluencerBit. This involved designing key graphic elements that upheld and communicated the brand's essence consistently across various mediums. My work ranged from selecting suitable color schemes and fonts to creating imagery that aligned with our branding goals. I ensured that every design element contributed to a unified brand experience, reinforcing InfluencerBit's identity in the digital landscape. This part of my role was pivotal in showcasing my design capabilities and maintaining brand coherence throughout our project’s materials.
Communication and Collaboration:
Utilizing an array of tools, I played a key role in ensuring smooth and effective collaboration among team members. Jira allowed us to manage our tasks efficiently, keeping track of deadlines and project milestones. Slack was our primary communication tool, facilitating instant discussions and sharing of resources. For more direct communication and decision-making processes, Google Meet provided a reliable platform for virtual meetings, while FigJam supported our collaborative design efforts, enabling us to brainstorm and refine ideas in a shared space. My active engagement with these tools was crucial in fostering a productive team environment, driving forward our project’s progress with clear communication and teamwork.
Conclusion
InfluencerBit stands as a testament to the power of user-centered design, strategic market analysis, and data-driven optimization. Its success in transforming customer advocacy demonstrates the potential to revolutionize influencer marketing. As a passionate designer, I am eager to leverage my skills and experiences to create even more impactful solutions in the future.