INFLUENCERBIT

PRODUCT CASE STUDY

400

AVERAGE ORDERS

PER CAMPAIGN

400

AVERAGE ORDERS

PER CAMPAIGN

14X ROI

14X ROI

AVG

1 MILLION

IMPRESSIONS

AVG

1 MILLION

IMPRESSIONS

DASHBOARD

DASHBOARD

Introduction

In the competitive world of marketing, brands are constantly seeking innovative ways to reach and engage their target audience. Influencer marketing has emerged as a powerful tool, but relying solely on high-profile influencers can be expensive and less effective than leveraging existing customer loyalty. InfluencerBit, a tool I helped design, bridges this gap by empowering brands to convert their customers into brand advocates, harnessing the power of word-of-mouth marketing. This case study delves into the design thinking and impact of InfluencerBit, showcasing its success in driving organic reach, sales, and ROI.

Duration

August 2021 - March 2022

Team

Me - Founding Designer and Design Lead

Tanushree Nath - Junior Design

Abhinav Rai - CEO, Co-Founder

Aman Kumar - CTO, Co-Founder

Dheeraj S - Product Engineering Intern

Kabir Rai - Marketing Lead

Main Responsibilities

UI / UX / Brand / Graphics

Conceptualization and Market Analysis

Recognizing the potential of customer advocacy, we conducted thorough market research. This included:

Direct competitor analysis: 

We compared InfluencerBit to competitors like Gatsby identifying market gaps and opportunities.

Image of InfluencerBits competitors
Image of InfluencerBits competitors

User interviews:

We gathered insights from founders and business owners of target markets like Tiggle Hot Chocolate and Plum Cosmetics, understanding their needs and pain points.

Image of a google meet with founders of an anonymized company for research
Image of a google meet with founders of an anonymized company for research

Development and Design Strategy:

InfluencerBit's design prioritized user-centricity and data-driven optimization. Key iterations included:

Streamlining the influencer approval process:

Optimized the layout for speed and efficiency, improving user experience.

Image of InfluencerBits competitors
Image of InfluencerBits competitors
Image of a google meet with founders of an anonymized company for research
Image of a google meet with founders of an anonymized company for research

Testing our work:

We utilized Figma prototypes and conducted beta tests with brands to refine the design before major campaigns.

an image of user testing on google meet
an image of user testing on google meet

Design Rationale:

Every design decision was driven by clear goals:

Easy-to-understand analytics: 

The home screen offered clear metrics for marketing managers, facilitating quick checks and updates.

An image of statistics in InfluencerBit
An image of statistics in InfluencerBit

Customizable branding: 

We enabled brands to personalize the ambassador pages with colors, images, and live feeds, fostering brand identity.

An image of Plum and SleepyOwl, two D2C brands using InfluencerBit
An image of Plum and SleepyOwl, two D2C brands using InfluencerBit

Technical and Design Challenges:

One major challenge was ensuring malleability for diverse clients. We addressed this by:

Implementing color theming options:

This allowed brands to match their unique brand identities.

An image of EarthRhythm matching their implementation of InfluencerBit with their brand colors
An image of EarthRhythm matching their implementation of InfluencerBit with their brand colors

Custom images and live feeds:

This further strengthened brand association and engagement.

An image of Custom Feeds on InfluencerBit pages containing profile images and story images
An image of Custom Feeds on InfluencerBit pages containing profile images and story images

Impact and Performance:

The results speak for themselves:

EarthRhythm: 

10X ROI, 960 mentions, 1M+ impressions, 401 orders from tracked sales.

MyFitness: 

10X+ ROI, 900k+ impressions, 410+ orders from tracked sales, 70% new customers.

User interviews:

22X+ ROI, 1.4M+ impressions, 200+ orders from tracked sales, 55% new customers.

Graphics and Brand Design:

I took charge of creating and implementing the visual identity for InfluencerBit. This involved designing key graphic elements that upheld and communicated the brand's essence consistently across various mediums. My work ranged from selecting suitable color schemes and fonts to creating imagery that aligned with our branding goals. I ensured that every design element contributed to a unified brand experience, reinforcing InfluencerBit's identity in the digital landscape. This part of my role was pivotal in showcasing my design capabilities and maintaining brand coherence throughout our project’s materials.

some of InfluencerBits branding imagery
some of InfluencerBits branding imagery

Communication and Collaboration:

Utilizing an array of tools, I played a key role in ensuring smooth and effective collaboration among team members. Jira allowed us to manage our tasks efficiently, keeping track of deadlines and project milestones. Slack was our primary communication tool, facilitating instant discussions and sharing of resources. For more direct communication and decision-making processes, Google Meet provided a reliable platform for virtual meetings, while FigJam supported our collaborative design efforts, enabling us to brainstorm and refine ideas in a shared space. My active engagement with these tools was crucial in fostering a productive team environment, driving forward our project’s progress with clear communication and teamwork.

Conclusion

InfluencerBit stands as a testament to the power of user-centered design, strategic market analysis, and data-driven optimization. Its success in transforming customer advocacy demonstrates the potential to revolutionize influencer marketing. As a passionate designer, I am eager to leverage my skills and experiences to create even more impactful solutions in the future.

Find me online.

Thoughts, Tips, and General Life Updates.

© Darin Menezes, 2024

INFLUENCERBIT

PRODUCT CASE STUDY

400

AVERAGE ORDERS

PER CAMPAIGN

14X ROI

AVG

1 MILLION

IMPRESSIONS

DASHBOARD

Introduction

In the competitive world of marketing, brands are constantly seeking innovative ways to reach and engage their target audience. Influencer marketing has emerged as a powerful tool, but relying solely on high-profile influencers can be expensive and less effective than leveraging existing customer loyalty. InfluencerBit, a tool I helped design, bridges this gap by empowering brands to convert their customers into brand advocates, harnessing the power of word-of-mouth marketing. This case study delves into the design thinking and impact of InfluencerBit, showcasing its success in driving organic reach, sales, and ROI.

Duration

August 2021 - March 2022

Team

Me - Founding Designer and Design Lead

Tanushree Nath - Junior Design

Abhinav Rai - CEO, Co-Founder

Aman Kumar - CTO, Co-Founder

Dheeraj S - Product Engineering Intern

Kabir Rai - Marketing Lead

Main Responsibilities

UI / UX / Brand / Graphics

Conceptualization and Market Analysis

Recognizing the potential of customer advocacy, we conducted thorough market research. This included:

Direct competitor analysis: 

We compared InfluencerBit to competitors like Gatsby identifying market gaps and opportunities.

Image of InfluencerBits competitors

User interviews:

We gathered insights from founders and business owners of target markets like Tiggle Hot Chocolate and Plum Cosmetics, understanding their needs and pain points.

Image of a google meet with founders of an anonymized company for research

Development and Design Strategy:

InfluencerBit's design prioritized user-centricity and data-driven optimization. Key iterations included:

Streamlining the influencer approval process:

Optimized the layout for speed and efficiency, improving user experience.

Image of InfluencerBits competitors
Image of a google meet with founders of an anonymized company for research

Testing our work:

We utilized Figma prototypes and conducted beta tests with brands to refine the design before major campaigns.

an image of user testing on google meet

Design Rationale:

Every design decision was driven by clear goals:

Easy-to-understand analytics: 

The home screen offered clear metrics for marketing managers, facilitating quick checks and updates.

An image of statistics in InfluencerBit

Customizable branding: 

We enabled brands to personalize the ambassador pages with colors, images, and live feeds, fostering brand identity.

An image of Plum and SleepyOwl, two D2C brands using InfluencerBit

Technical and Design Challenges:

One major challenge was ensuring malleability for diverse clients. We addressed this by:

Implementing color theming options:

This allowed brands to match their unique brand identities.

An image of EarthRhythm matching their implementation of InfluencerBit with their brand colors

Custom images and live feeds:

This further strengthened brand association and engagement.

An image of Custom Feeds on InfluencerBit pages containing profile images and story images

Impact and Performance:

The results speak for themselves:

EarthRhythm: 

10X ROI, 960 mentions, 1M+ impressions, 401 orders from tracked sales.

MyFitness: 

10X+ ROI, 900k+ impressions, 410+ orders from tracked sales, 70% new customers.

User interviews:

22X+ ROI, 1.4M+ impressions, 200+ orders from tracked sales, 55% new customers.

Graphics and Brand Design:

I took charge of creating and implementing the visual identity for InfluencerBit. This involved designing key graphic elements that upheld and communicated the brand's essence consistently across various mediums. My work ranged from selecting suitable color schemes and fonts to creating imagery that aligned with our branding goals. I ensured that every design element contributed to a unified brand experience, reinforcing InfluencerBit's identity in the digital landscape. This part of my role was pivotal in showcasing my design capabilities and maintaining brand coherence throughout our project’s materials.

some of InfluencerBits branding imagery

Communication and Collaboration:

Utilizing an array of tools, I played a key role in ensuring smooth and effective collaboration among team members. Jira allowed us to manage our tasks efficiently, keeping track of deadlines and project milestones. Slack was our primary communication tool, facilitating instant discussions and sharing of resources. For more direct communication and decision-making processes, Google Meet provided a reliable platform for virtual meetings, while FigJam supported our collaborative design efforts, enabling us to brainstorm and refine ideas in a shared space. My active engagement with these tools was crucial in fostering a productive team environment, driving forward our project’s progress with clear communication and teamwork.

Conclusion

InfluencerBit stands as a testament to the power of user-centered design, strategic market analysis, and data-driven optimization. Its success in transforming customer advocacy demonstrates the potential to revolutionize influencer marketing. As a passionate designer, I am eager to leverage my skills and experiences to create even more impactful solutions in the future.

Find me online.

Thoughts, Tips, and General Life Updates.

© Darin Menezes, 2024